Comprehensive Rebrand
ROLE: Art Director • Brand Identity Designer • UX/IA Designer • Photoshoot Art Direction
AGENCY: the Hilt

// Washington Women’s Foundation is changing the model of philanthropy. Their original brand identity was in need of a overhaul. It no longer communicated the vision, power, and direction where the organization is going. Gaining insight through focus groups and brand workshops, we spoke to members, leadership and stakeholders. We were able to gather data to build the brand foundation. What resulted was a modern, sophisticated, articulated brand strategy that infuses all facets of the organization, inside and out.

Visit: wawomensfdn.com