This is a collection of various brand marks I have created. I find it to be the most challenging and rewarding type of design. I always say that a logo is not a brand, it is only one piece of a comprehensive system that makes up the DNA of an organization. There is a suite of elements (color palette, typography, imagery, composition), and the verbal identity (brand narrative, personality traits, tone and voice), that work in harmony to tell your organization's unique story, expressing to your audience who you are.