Music Match Fundraising Campaign
ROLE: Art Director • Brand Designer
AGENCY: the Hilt

 // KEXP was getting ready to launch their first public-facing fundraising campaign in support of their new home. I worked on the project team to establish the ALL IN theme. I was then tasked with designing and art directing the entire visual language that was applied to all print and digital collateral, including a microsite and a digital ad campaign. Knowing KEXP and keeping in mind the target audience, inspiration came easy. Drawing from my punk and DIY upbringing, I shot all of the images myself creating an aesthetic inspired by mixed tapes, fanzines, and alternative rock.