ROLE: art direction, identity design, brand strategy
RE-BRAND // KUOW 94.9 has been a pillar in the Puget Sound media landscape for sixty-five years. They decided it was time to take a stand and open themselves up to a brand overhaul. With this new, bold, future-facing identity, they can now express exactly who they are and what they believe in. Because of strong creative direction and explicit trust from KUOW, our project team was able to execute and deliver a badass, confident brand that aligns 100% with the creative strategy.
ROLE: design, art direction, commercial storyboarding
BRAND IMAGE CAMPAIGN // For this project, I was part of a team where Seattle Channel asked us to create an awareness campaign introducing them to new audiences and to also dispel any assumptions one may have regarding Seattle Channel. The campaign theme "It's Not What You Think" was based on what many might find surprising—that Seattle Channel delivers original, award-winning content highlighting civic and cultural life in Seattle.
As one of my key contributions to the campaign, I storyboarded and designed the creative for a :30 TV commercial that ran for eight weeks on 12 networks including Comedy Central, CNN, MSNBC, and ESPN. Our :30 “It’s Not What You Think” television spot was nominated for a Northwest Regional Emmy Award in the Promotional Campaign category.
ROLE: art direction, identity design, UX/IA, content strategy
Online Student Resource & Tool Kit // This effort was for the Idaho State Board of Education. Our project team created a robust online resource for students who are trying to navigate the nebulous area of entering into higher education. This provides all sorts of tools and information. The assignment entailed developing brand identity and strategy, online resource website and a marketing toolkit for statewide distribution. The marketing materials included a collection of print materials as well as a digital ads and social media graphics all geared towards directing student to the site.
ROLE: art direction, design, strategy
Music Match Fundraising Micro-campaign // KEXP was getting ready to launch their first public-facing fundraising campaign in support of their new home. I worked on the project team to establish the ALL IN theme. I was then tasked with designing and art directing the entire visual language to be applied to all print and digital collateral. Knowing KEXP and keeping in mind the target audience, inspiration came easy. Drawing from my DIY upbringing, I shot all of the images myself, and created an aesthetic inspired by mixed tapes, fanzines, and punk rock.
This is a collection of the various logos I have created. I always say that a logo is not a brand, it is only one piece of a comprehensive system that makes up the DNA of an organization. The visual language (color palette, typography, imagery, composition) combined with the verbal identity (brand narrative, personality traits, tone and voice) expresses who you are as an organization.