Brand Awareness Campaign
ROLE: Art Director • 30s Commercial Design
AGENCY: the Hilt

 // For this project, I was part of a team where Seattle Channel asked us to create an awareness campaign introducing them to new audiences and to also dispel any assumptions one may have regarding Seattle Channel. The campaign theme "It's Not What You Think" was based on what many might find surprising—that Seattle Channel delivers original, award-winning content highlighting civic and cultural life in Seattle. As one of my key contributions to the campaign, I storyboarded and designed the creative for a :30 TV commercial that ran for eight weeks on 12 networks including Comedy Central, CNN, MSNBC, and ESPN. Our :30 “It’s Not What You Think” television spot was nominated for a Northwest Regional Emmy Award in the Promotional Campaign category.