Comprehensive Rebrand
ROLE: Art Director • Brand Identity Designer • Brand Strategist
AGENCY: the Hilt

// KUOW 94.9 has been a pillar in the Puget Sound media landscape for sixty-five years. They decided it was time to take a stand and open themselves up to a brand overhaul. With this new, bold, future-facing identity, they can now express exactly who they are and what they believe in. Because of strong creative direction and explicit trust from KUOW, our project team was able to execute and deliver a badass, confident brand that aligns 100% with the creative strategy.