Dream Big Campaign Branding
ROLE: Art Director • Brand Designer
AGENCY: Why For Good

// Russell Wilson and Ciara’s Why Not You Foundation is known for doing generous work with Children’s Hospital. Now, partnering with the King County Library System, they are extending their reach even further with the DREAM BIG: Anything is Possible initiative. The campaign needed the brand identity to feel inclusive, youthful, and inspirational. The Dream Big launch event at the Tukwila Library unveiled one-of-a-kind, limited edition DREAM BIG: Anything is Possible library cards designed by renowned Seattle artist Keegan Hall. As a centerpiece of the campaign, the cards feature Russell and Ciara’s journeys, and promote the wide range of resources available through public libraries. Dream Big encourages youths to embrace the program offerings, which can open up a world of possibilities, and lead the way to achieving their own big dreams.

Photography: Olugbenro Ogunsemore